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DEBUNKING SIX MYTHS ABOUT BUSINESS STRATEGY

  • 19 Feb 2014
  • 7:30 AM - 9:30 AM
  • Théâtre français de Toronto, 21 College Street, Suite 610, Toronto, ON M5G 2B3
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  • $35 plus HST for a total of $39.55

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The Strategic Leadership Forum Presents:

    
DEBUNKING SIX MYTHS ABOUT BUSINESS STRATEGY
with 

Niraj Dawar

(author of TILT: Shifting Your Strategy from Products to Customers)


Wednesday, February 19, 2014
7:30 - 9:30 AM 

 

 

 

Niraj Dawar debunks six myths that are central to the formulation of strategy. He shows how these myths are the result of business models anchored in the upstream part of the business – the factories and products. When the center of gravity of business tilts downstream – toward customers and markets – core strategic assumptions need to be reformulated. Based on his widely praised new book, TILT: Shifting Your Strategy from Products to Customers (Harvard Business Review press, November 2013), Niraj Dawar shows us how.  Tilt has been named #4 of "13 Recommended Readings for Creative Leaders" by Forbes.com, and has been featured in The Globe and Mail and on the front page of December's Harvard Business Review, among other accolades.



SPEAKER



Niraj Dawar, Professor at the Ivey Business School (Canada and Hong Kong), is a renowned marketing strategy expert who has also been on the faculty of leading business schools in Europe and Asia. He works with senior leadership in global companies and has executed assignments for BMW, HSBC, Microsoft, Cadbury, L’Oreal, and McCain on three continents, as well as with start-ups in the biotech and information space.  His publications have appeared in the Harvard Business Review, the M.I.T. Sloan Management Review and in the leading academic journals. His press commentary has appeared in the Financial Times, the International Herald Tribune, Harvard Business Review, and the Globe and Mail. He lives in Canada.
 



 

 

Date: Wednesday, February 19th, 2014


Time: 7:30 - 9:30 AM


Place: Théâtre français de Toronto

21 College Street, Suite 610

Toronto, ON M5G 2B3

  

Tickets: Members $35 + HST;

Non-members $65 + HST.


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