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  • ONLINE THOUGHT LEADERS PART 2: MEASURING THE RESULTS OF YOUR MARKETING CAMPAIGNS THROUGH NEXT GENERATION SOCIAL MEDIA MONITORING

ONLINE THOUGHT LEADERS PART 2: MEASURING THE RESULTS OF YOUR MARKETING CAMPAIGNS THROUGH NEXT GENERATION SOCIAL MEDIA MONITORING

  • 07 Oct 2013
  • 5:30 PM - 7:00 PM
  • TD Private Banking Services, 66 Wellington St. West, TD Tower, 2nd Floor, Toronto, ON, M5K 1A2
  • 15

Registration

  • $65 plus HST for a total of $ 73.45
  • $40 plus HST for a total of $45.20

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The Strategic Leadership Forum Presents

    
ONLINE THOUGHT LEADERS PART 2: 
MEASURING THE RESULTS OF YOUR MARKETING CAMPAIGNS THROUGH NEXT GENERATION SOCIAL MEDIA MONITORING
with

Dave Borean  


Monday, October 7th, 2013
5:30 pm - 7:00 pm 

 

 

 

Register for 2 events and save!  Attend Online Thought Leaders Part 1: Building a Powerful Online Brand

Many companies are actively communicating with their customers on the internet or via traditional marketing channels – via websites, flyer and catalogue campaigns, TV and radio ads. But does it really work? Are their target audiences paying attention? Are customers reacting to a marketing campaign? Are the promoted brands getting more recognition? Could the impact of the marketing activities be amplified by leveraging social media opinion leaders? Do customers feel like the company ‘gets them’?


Dave Borean has dedicated many years to building technologies that answer these kinds of questions and, ultimately, sharpen the understanding of the customer. His team’s most recent research has focused on using social media as a way of getting answers: specifically, how social media can be used to truly understand how customers react to marketing, and how social media data can be turned into insights that improve the effectiveness of a marketing strategy. Dave will be sharing the highlights of his findings and, if there are still questions left unanswered by the end of the presentation, he’ll be available afterwards to chat.



SPEAKER



Dave Borean
Dave Borean

Dave Borean is the Vice President of Products at InfoTrellis. He has over 17 years of experience working on the architecture and development of mission-critical enterprise applications focusing on better understanding the customer. Dave came from IBM where he was a Senior Technical Staff Member responsible for leading the InfoSphere MDM portfolio of products and working directly with clients from around the world on some of the biggest and most complex MDM implementations.
 
At InfoTrellis, Dave heads the Products Division with a mandate of building new products in and around the Big Data space in working with clients, partners and analysts. One such product is the AllSight platform, a next generation information tool that applies MDM, DQM and governance principles to big data platforms and breaks down the barriers between unstructured and structured data, big and small data, and internal and external data, for use in real time and analytical processes to enable products like Social Cue or Customer ConnectId.
 

OUR SPONSOR







 

 


Date:  Monday, October 7th, 2013


Time:   5:30 PM - 7:00 PM


Place:  TD Private Banking Services  

             Private Banking

             66 Wellington St. West  

             TD Tower, 2nd Floor

             Toronto, ON  M5K 1A2


                             

            

Tickets: Members $40 + HST
             Non-members $65 + HST

Purchase tickets for ONLINE THOUGHT LEADERS parts 1 and 2 together and get 50% off the second event!

SPECIAL 2-event price:

Members: $60 + HST
Non-members: $97.50 + HST


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Need help? Call (416) 628-8262 

Or email us!


                                                                            




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